The next chapter of professional rodeo partnerships starts here. 🤠 Learfield and prca_prorodeo are launching PRORODEO Partnerships, connecting brands with western lifestyle audiences across more than 700 sanctioned rodeos nationwide. From in-arena activations to digital content and authentic storytelling, this new partnership creates more ways for brands to become part of the PRORODEO experience. Learn more at the link in bio. #Learfield #PRORODEO #WeAreProRodeo #SportsMarketing #BrandPartnerships #FanEngagement