Rodney Sacks bought a bankrupt juice company for $14.5M. Today, Monster Energy is worth around $93B. In 1992, the former South African lawyer acquired Hansen Natural with just 12 employees, no factory and years of losses ahead. Within three years, the company’s value had fallen 59%. He kept going. Then Sacks spotted the energy drink boom in Europe and launched Monster in 2002: a 16oz can, twice the size of Red Bull and roughly half the price. By 2005, Hansen’s stock had surged 3,000%. A decade later, Coca-Cola invested $2.15B and helped take Monster into 140+ countries. From bankrupt juice brand to one of the biggest beverage companies on earth. Sometimes the opportunity is hiding inside the asset everyone else has already written off. founded #jewishpeople #entreprenuer #monsterdrink