Chili's has a new weapon in the war against fast food: its crispy chicken sandwich. While the chicken sandwich wars have faded in recent years, the fight for value has only intensified. Chili's has repeatedly leaned into that competition, launching three campaigns in the past few years that directly challenge fast-food staples with larger versions of those items, arguing that diners can get more for their money at the casual-dining chain. Earlier this year, Chili's launched a new campaign for its $10.99 3-For-Me deal, featuring a revamped chicken sandwich and five new versions, from Buffalo to BLT-style, as it looks to challenge fast-food chains on taste and value. The bet on chicken sandwiches is paying off. Business Insider's Erin McDowell tried the new chicken sandwich to see why it's become such a hit for Chili's. See what she thought at the link in our bio. Story by Erin McDowell (Credit: Erin McDowell/Business Insider) #chilis #restaurantchains #fastfood