uber President and COO Andrew Macdonald explains why building a rewards program is harder for Uber than it is for a hotel. ⁠ ⁠ Every free ride still means paying a driver, leaving Uber with far less low-cost inventory to give away.⁠ ⁠ Finding features with high perceived value and low actual cost is the sweet spot.⁠ ⁠ #Uber #UberOne #20VC