Has high production value lost its edge on social media? 📱 At #WebSummitRio, Fábio Porchat, co-founder of Porta dos Fundos, explained how the content landscape transformed over the last decade. Back in 2012, polished, high-quality production was a major differentiator. Today, creators fight for audience retention against an endless variety of content. How do you keep an audience hooked in the age of distraction?