From donut-themed skateboards to Machine Gun Kelly’s midnight merch flex, Cleveland Magazine gets the latest on what’s new and coming soon for the art and apparel powerhouse. “We recently came up with a new acronym for iLTHY," shares the brand’s Chief Executive Officer Kumar Arora. "It was known for ‘I love the hype,’ which is kind of the founding statement, but now it also stands for ‘I'd love to help you.’ We put that phrase on some of our bags and other products lately. Taking that idea, and carrying it into products...was really fun, because it has a meaning to us too.” 📌Click the link in our bio to discover what's new and coming soon for the creative brand! ✒ Abigail Kussow 📸 ilthy ❤️ ilthy, gleninfante, karora007 #ilthy #bestofcle #cleveland #streetwear #ohio #gleninfante #kumararora #selfloveclub #mgk #theland #collab #fashion #style