A new chapter at the Big House, thoughtfully designed to honor everything that makes it iconic. 〽️ umichathletics has launched the Leaders and Best Champion Partners Program in collaboration with Learfield’s Michigan Sports Properties. Inaugural partners cocacola, meijer, and googlegemini will help create new opportunities to support Michigan student-athletes while preserving the tradition, character, and fan-first experience of Michigan Stadium. Tradition respected. Opportunity created. The Leaders and Best are moving forward together. Learn more at the link in bio. #GoBlue #MichiganAthletics #CollegeAthletics #SportsMarketing #BrandPartnerships #CollegeSports