We worked with a company that had plenty of leads and plenty of motivation. What they didn't have was consistency. Some reps crushed it. Others couldn't close anything. And leadership genuinely couldn't tell if it was a skill problem or a system problem — because every rep was running their own version of the sales process. That's the trap. Without a defined process, "some reps are better than others" and "we never built a real system" look identical from the outside. Once we defined clear stages, scripting, and a follow-up system, new hires started ramping faster. Coaching stopped being a guessing game, because there was finally something concrete to coach against. Sit in on two reps' calls this week. If they're each handling objections, stages, and follow-up differently, you don't have a talent problem yet — you have an undefined system. Need help building a sales system that makes coaching and ramp-up actually repeatable? Schedule a Sales Recruiting Planning Call: getsr...