Your reps aren't inconsistent. Your sales system is. One rep closes easily. Another can't get traction. The instinct is to blame the rep — maybe they're not motivated enough, not sharp enough, not a "closer." But usually, they're each running their own version of the sales process. Different stages. Different scripting. Different everything. Here's the problem: you can't coach what isn't defined. If every rep is improvising their own version of "how we sell," there's no shared process to point to when something goes wrong — and no way to repeat what's working when something goes right. Standardize the sales system first. The talent gap usually starts to disappear almost immediately. Map out your actual sales stages and write down what a rep must do and say at each one. Then check: is every rep on your team actually following it? Need help building a sales system your whole team can execute consistently? Schedule a Sales Recruiting Planning Call: getsru.com/application Co...