Here's what's wrong with most team sales strategies: they're selling to everyone. If you can't describe your ideal customer in one sentence — plus the one problem you solve better than anyone else in the market — your reps are guessing in every single sales conversation. Guessing who to call. Guessing what to say. Guessing why you're different. The fix usually isn't more leads. It's narrowing to one ICP and one clear offer. When a rep knows exactly who they're talking to and exactly what makes you the obvious choice, they can execute fast — often within their first 90 days, even without years in the industry. Write one sentence: "We help [specific customer] solve [specific problem] better than [specific alternative]." If you can't fill that in cleanly, neither can your reps. Need help recruiting and scaling a commission-based sales team around a clear, sellable offer? Schedule a Sales Recruiting Planning Call: getsru.com/application Could your newest rep explain your idea...