There's a common assumption in experiential: you can feel whether it worked, but you can't really prove it. That's not how we think about it. Our VP of Strategy, Melissa Meloro, puts it directly: measurement at Sparks starts long before the event — mapping whether a brand's footprint will actually deliver. It runs through the experience with attendee sentiment tracking. And it continues after, with pre/post surveys and exposed and unexposed data comparisons. Most importantly, we revisit all of it with our clients across the year to make every future investment smarter. #ExperientialMarketing #ExperientialAgency