The Cleveland Sirens haven’t even taken the court yet, and they’re already making major moves in the sports business. 👀⁣ ⁣ From custom sponsor care packages featuring local, women-owned businesses to a full-scale presentation at Rocket Arena, Cleveland took a creative approach to showing brands the value of investing in its new WNBA franchise.⁣ ⁣ And the strategy is paying off. 💰⁣ ⁣ Progressive, KeyBank and Cleveland Clinic are already on board as founding sponsors, with those deals expected to bring in eight figures annually — all before the Sirens play their first game.⁣ ⁣ Swipe to see how Cleveland is building the business of the Sirens from the ground up. ➡️⁣ ⁣ (Story c/o sportsbusinessjournal by Rachel Axon)⁣ ⁣ #sportsbiz #wnba #basketball #womenssports