The time to invest in women’s sports was yesterday. ⏰⁣ ⁣ From increased viewership to brand loyalty and women impacting the growth of men’s sports, the data from recent reports from Nielsen and Trade Desk are singing the praises of this movement. It’s a song we love to hear. 🫶⁣ ⁣ Nielsen put it flawlessly when it noted, “an equally powerful shift is redefining the traditional fan base, as women increasingly claim their space as passionate, knowledgeable stakeholders in men's sports leagues.” Duh. 🙂‍↕️⁣ ⁣ For more, check out today's sports biz newsletter over at the link in bio. 💌 ⁣ ⁣ #womenssports #menssports #sportsbiz