Matt Swulinski is one of the best growth leaders in AI. He is currently Head of Growth at Viktor, the Accel-backed AI coworker. Previously, he was Head of Growth at Wispr Flow, where he was marketing hire #1 and built the growth function from pre-launch to millions of users. Matt also built the AI-powered marketing OS that automated 100 newsletter sponsorships a month and enabled a lean team to scale dramatically faster. Before Wispr Flow, Matt worked in growth at Superhuman. ----------------------------------------------- Timestamps: 00:00 Intro 01:09 PLG Is Still the Right Foundation Even in an Agent World 02:19 Lessons From Superhuman: Taste, Craft & the Ceiling of Word-of-Mouth 04:36 Why the E-Com Paid Ads Playbook Is the Right Playbook for SaaS 07:35 Why 90% of SaaS Companies Set Up Their Analytics Wrong Before Spending a Dollar 11:00 What to Optimize for First and How to Know It's Working 12:31 LTV to CAC Benchmarks: What Is Good, What Is Okay, What Is Worrying 14:10 Token-Base...