What's your fingerprint? In this conversation, Iz Avila @iz_avila explored how developing your own sound takes curiosity, experimentation, and a willingness to go beyond the default settings. Whether you're a songwriter, producer, or beat maker, the tools you use are only the beginning. It's the time you spend shaping them that turns an idea into something unmistakably your own. Every artist has a unique creative fingerprint. The question is: What's yours? #ASUPROX2026 #ASUPopMusic #MusicIndustry #PhoenixMusic #ASU