. Triona O'Donoghue trionaodonoghue_design - Rascals Brewing: Brand Identity, Packaging & Spatial Design . Get Featured & Enter WBDS Awards: worldbranddesign.com . Rascals Brewing has always had an independent streak. For its 2024 rebrand, the Dublin brewery needed an identity that could retain that personality while bringing greater clarity and consistency to a growing portfolio of beers. Led by Art Director Tríona O’Donoghue, the new identity takes a deliberately graphic approach to a category often characterised by dense illustration and visual complexity. Bold typography, confident colour and a stripped-back layout system give the range an immediate presence, allowing the personality of each beer to come through without losing sight of the Rascals brand. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #photography #labeldesign #worldbranddesign #worldbranddesignsociety