. Butcher.studio butcherwebstudio - Butcher.studio Turns Existing Community Trust Into a Scalable Fintech Identity for Faïda . The challenge was to create a financial brand that felt credible enough to handle people’s money without adopting the visual language of a traditional bank. At the same time, making Faïda too soft or community-driven risked pushing the identity toward the territory of social or charitable organisations. The brand needed to combine two qualities that can easily pull in opposite directions: human warmth and financial structure. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #logomark #logotype #typography #worldbranddesign #worldbranddesignsociety