What does it look like to work behind the scenes of one of the biggest events in women’s basketball? 🏀 USF Sport Management alumna Ciara Sparling ‘25 experienced it firsthand as a Social Media Content Publisher for the WNBA at the 2026 WNBA All-Star Game. From leading social content across platforms and providing real-time game and event coverage to interviewing players and teams, Ciara was right in the middle of the action. She covered key marquee moments, including the Orange Carpet, the Obama Center, the Shooting Competition, and the All-Star Game, while preparing graphics and coordinating the content calendar. Her experience offers a powerful look at the opportunities in sports media and what it means to turn a passion for sports into a career. We’re proud to see our USF Sport Management alumni making an impact on one of basketball’s biggest stages! 💚💛 #WNBA #WeAreUSFSM #UniversityofSanFrancisco #USFSportManagement #SportsBiz