Still haven't read it? Here's the journey in five slides. Modern shoppers don't move in a straight line anymore, and treating your media plan like they do is costing you demand you already paid to create. Swipe through and read the full breakdown here: (theusim.com/news/modern-retail-purchase-journey-across-channels) #RetailMedia #CPGMarketing #RetailStrategy #MediaPlanning #ConsumerBehavior #Omnichannel #USIM #MediaAgency