If someone cannot explain their business strategy in plain English, they probably do not understand it themselves. A lot of gurus make things sound complicated on purpose. That way, when you get confused, you feel like you need to keep paying them for answers. Real leaders do not do that. They take difficult concepts and make them effortless to grasp. If a coach cannot break down their process so a kid could get it, they do not have a real playbook—they just have good buzzwords. Audit who you are learning from. Look for execution, clarity, and real results over big words. #ShaneTheCEO #Entrepreneurship #BusinessGrowth #Business