Small packet. Big comeback. 🍅 To celebrate the return of an iconic Canadian Doritos flavour, we collaborated with Doritos to create a bag inspired by one of ketchup’s most recognizable formats: the humble packet. We took the familiar details and scaled them wayyy 🆙: serrated edge graphics, supersized typography, and a limited-edition “tear here” moment makes the design story impossible to miss. Because if you’re bringing back a classic, you might as well make a big deal out of it. #ketchUP #packaging #creativeagency #vocabulary #graphicdesign