MikejwAshley’s FrasersGroup has increased its investment in Hugo Boss from a 38% share to 48%, following a previous offer to buy out the entirety of the company on June 10 — which Boss encouraged shareholders to reject. Whether another buyout offer will follow remains to be seen. If the deal goes ahead, the question is not whether #HugoBoss needs a new strategy — but whether full #Frasers ownership would help complete the one already underway, writes KirstyMcGregorEdits.