Don your American Apparel tennis skirts, buy a pack of American Spirits, and lock yourself in your room; the year is 2014, and arguably, the best place to find new music is through reblogs on Tumblr. Often defined as “tumblr soft grunge,” the music culture on the platform was often looped in with the early days of online aestheticization: artful gifs of music videos racking up thousands of likes, The xx’s stark vinyl covers obscuring faces of platinum-haired girls, images of people like Matty Healy or Sky Ferreira posted for the sheer cool factor. Post Myspace, the blog era had reached its peak, and the democratization of tastemaking trickled down through Tumblr. As such, a variety of genres found their footing on the platform through MP3 audio clips uploaded directly to the site. This is what it sounded like to scroll through @tumblr dot com in 2014. __ #pigeonsandplanes #tumblraesthetic #2014tumblr #marinaandthediamonds #2014