Building lasting fandom means moving audiences from "like" to "love" 💙 In this week's Earned, our Chief Customer Officer thejencho sits down with NowThis CEO Sharon Mussalli to unpack how social-first media is evolving through original IP, creator-driven communities, and shifting audience behavior. Listen now at the link in bio 🎧 #EarnedPodcast #creatormarketing #NowThis #influencermarketing