Almost every conversation about AI turns to the elephant in the room. samantha_lomow Ai4 keynote argued we’re looking at the wrong elephant. Everyone’s watching the technology — which model, which platform, how fast to adopt. Her read after twenty-five years reinventing Hasbro, Foot Locker, and Tupperware: ✨AI isn’t creating new problems. It’s exposing ones that were already there.✨ Legacy brands don’t struggle because they’re old. They struggle because they’re optimized for yesterday. This is the work we do at ds_moments — brand strategy and research for legacy brands trying to reach people who didn’t grow up with them. The pattern she named is the one we hit most. The blocker usually isn’t the customer. It’s a rule inside the building that nobody remembers writing. Her Tupperware detail: before AI could write a campaign, they had to redesign workflows and clean years of customer data. Before it could generate creative, they had to digitize decades of photography and recipes. AI...