Creativity and commerce aren't competing priorities, but connecting them may be key to meeting your customers’ demands. On the new episode of the Marketing Beyond podcast, Khurrum Malik of Walmart Connect, breaks down how his marketing organization has built demand through brand storytelling and captures it through search and commerce efforts, making it easier for marketers to demonstrate their impact across the enterprise. Get the full story on our latest episode by searching “Marketing Beyond with Alan B. Hart” anywhere you get your podcasts!