At first, Niu Lai was a complete flop.
The Chinese animated film sold fewer than 300 tickets in its first 10 days and made barely $1,000.
Then clips recorded inside theaters started leaking onto social media.
People couldn’t believe what they were watching.
The rough animation, strange visuals, and awkward characters quickly became memes. The clips spread everywhere, and suddenly people started buying tickets just to see the movie for themselves.
Within days, Niu Lai went from nearly empty theaters to more than $4 million at the box office.
And the budget makes the story even crazier. Some reports and viral posts claim the movie was made for as little as $200, although the exact budget hasn’t been firmly verified.
It was created over several years by a mother-and-son team, and the exact thing people originally mocked ended up becoming its biggest marketing advantage.
From almost nobody watching it to millions at the box office, all because leaked clips went viral. 😂
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