有一種天生擁有某一種魅力的女生,只要走進房間,便能悄悄改變空間的氣氛。她從不刻意張揚,只是這樣出現,空氣中的某種物質便隨之流轉。這個「她」,正是
CHANEL.Beauty 全新 COCO MADEMOISELLE CRUSH ABSOLU 宣傳電影中的核心形象。而據 CHANEL 香水與美容全球創意資源總監 Thomas du Pré de Saint Maur 所說,他也在 GracieAbrams 身上找到了這樣天生擁有這股女性魅力的「她」。於是,這部電影並沒有選擇在華麗的舞台上演,而是設在一家再尋常不過的巴黎咖啡館裡——只因一位女生的到來,便足以令滿室為之騷動。要明白這部關於 COCO MADEMOISELLE CRUSH ABSOLU 的電影是如何誕生的,就得從最初說起:一頓早餐、一頂棒球帽,以及一個萌發在 Thomas 心中,早已悄悄決定要信任的直覺。
There is a particular kind of woman who walks into a room and quietly rearranges its atmosphere. She does not announce herself. She simply arrives, and something in the air shifts. This is the woman at the centre of CHANEL's new film for COCO MADEMOISELLE CRUSH ABSOLU — and, according to Thomas du Pré de Saint Maur, Head of Global Creative Resources for CHANEL Fragrances & Beauty, it is also the woman he found in Gracie Abrams. The result is a film set not on a grand stage but inside an ordinary Parisian café, where the arrival of a single woman is enough to tip the entire room into motion. To understand...