GracieAbrams 一身盛裝走入熱鬧咖啡廳，場內溫度驟升。CHANEL.Beauty 正式釋出 COCO MADEMOISELLE CRUSH ABSOLU 的宣傳電影，全新代言人、美國唱作歌手 Gracie Abrams 化身傳奇的 Gabrielle Chanel，在導演 Joe Wright 鏡頭下，穿梭於昔日與未來之間的巴黎。影片中，她逐漸卸下束縛，赤腳素顏，一身白衣奔向城市，最終走進一家黑白線條分明的裝飾藝術風格咖啡廳。她的出現點燃整室氣氛，眾人受感染一同起舞，喜悅蔓延——這正是 Crush Absolu 所呈現的自由、自信與磁性魅力。由 Olivier Polge 調香的這款新香水，延續 Coco Mademoiselle 的經典精神，以果香開啟，過渡至木質與琥珀調的豐盈包裹，展現大膽當代的一面。Gracie Abrams、調香師 Olivier Polge、導演 Joe Wright 與編舞家 Sidi Larbi Cherkaoui 亦分享了這次創作背後的理念。 Picture this: Gracie Abrams strides into an Art Deco café and lights up the room. CHANEL unveils its new campaign film for COCO MADEMOISELLE CRUSH ABSOLU, starring the Grammy-nominated singer-songwriter as the fragrance‘s muse. Directed by Joe Wright, the film paints a journey where Abrams sheds layers of convention. Barefoot, in a white dress, rocking a boyish haircut, she sprints through Paris and finds refuge in a café. Her presence ignites the room as energy ripples outward: bodies sway, hands clap, and a spontaneous dance sweeps through th...