Having the opportunity to waive your parking ticket is something many students look forward to each semester. 🚘 🥫 Designing the campaign that announces it is the part I look forward to. 🌟 I was inspired by old print design, an analog feel. The title treatment was designed as a sticker, adding intentionality to the design, although subtle makes a big difference. Lastly, the call to action is framed as a parking ticket, giving the viewer a structure they already understand. That familiarity becomes part of the design. Seeing this campaign evolve and grow is one of the coolest experiences as a designer. I couldn't thank the UMC Design team enough for helping guide me through this branding. Along with Karla Castillo-Hurtado for trusting me with this project.