Recorded at the BMW Villa during Monterey Car Week, following the reveal of Kith for BMW Chapter IV, this panel brings together Kith founder Ronnie Fieg and Oliver Heilmer, Head of Design BMW Compact Class, Neue Klasse and M. The designers go deep on what it takes to evolve an iconic brand without losing what made people fall in love with it in the first place — from the E30 M3 as a "gateway hook" to the philosophy behind timeless design cues that people feel more than they see. They talk color trends (why solid, non-metallic tones are having a moment), why simplicity is harder to achieve than complexity, the tension between conservative and boundary-pushing voices inside a design team, and what each of them would build with a completely blank slate. A candid, fast-moving conversation between two creatives shaping the culture around BMW today. 0:00 – Introductions: Ronnie Fieg & Oliver Heilmer take the stage 1:06 – Creating relevance for a new generation without losing brand heri...