Let’s talk about this “freeze dried” powder from @urban decay for a second beauty queens 👀 Slurries are something we’ve spoken about in the past, and they can give powders such an interesting sensory experience. It’s also one of those sensory cues that as a product developer, I can usually recognize pretty quickly when I’m touching and swatching a formula! In this case, the moisture of the slurry was dehydrated in the freeze dry environment. The biggest thing I noticed immediately was how incredibly soft and creamy she feels, even in the deeper shades, where powders can sometimes start to feel a little harsher due to From a formulation perspective, the texture is definitely the standout for me. But have you swatched her yet? Thoughts on this ghosting line? #newmakeup #beautyindustry #makeupreview #urbandecay #cosmetics