Since 1987, Mike “Sarge” Cole has helped bring thousands of Gibson guitars to life, including yours. Now, hear his story in the latest episode of Backstage Heroes, a new Gibson TV series shining a light on some of the longest-serving artisans at the Gibson craftories in Nashville, Tennessee, and Bozeman, Montana. Sarge’s story is a reminder that the people behind the guitars are the heart and soul of Gibson, and what makes Gibson so special. ▶️ Watch the full episode at the link in our bio. #GibsonTV #BackstageHeroes #Handcrafted