Sweden is facing a major housing crisis. A typical 25-year-old can afford just 1.9 sqm in Stockholm, 3.1 sqm in Gothenburg and 4.5 sqm in Umeå. 🏠 So, bbdo_nordics and riksbyggen built those homes, full-scale but alarmingly small. Now, they’re popping up across Sweden to call for political reform that makes buying a first home more affordable. #DoBigThings