The brief was simple: Make an ad that’s as relatable as possible to be seen by 100 million people. That was the goal @kia America vp of marketing Russell Wager set for his agency David&Goliath for the brand’s 14th Super Bowl commercial. Oh, and the stunt-filled spot, which came in at No. 11 in the USA Today Ad Meter, also had be humorous, multi-platform and long lasting. “We don’t set out to create a Super Bowl spot, but a Super Bowl experience,” said David Angelo, founder and chairman of David&Goliath. In this episode of Adweek’s Adnatomy, Wager, Angelo and Damion Clayton of production house Rock Paper Scissors take us behind the scenes for a look at what it took to make “Binky Dad.” #Adnatomy #Kia #BinkyDad Subscribe to our channel! goo.gl/JpCqzs ↓↓ Leave a comment below ↓↓ Check out the original article here! bit.ly/3Fd68iK Check out our full video catalog: goo.gl/Ky9LT8 Follow us on: Twitter: goo.gl/U2sVPW Facebook: goo.gl/G5DRR1 Ins...