instacart is a proud sponsor of the 2026 Startup CPG Shelfies 🏆 Building a brand is one of the hardest things a person can do. It’s also one of the most meaningful. 🛒 Meet the dreamers, problem-solvers, and relentless innovators who decided to redefine what’s possible in CPG. From origin spark to growth milestone, Built Different, presented by Instacart, pulls back the curtain on these founders, their journey and the lessons they learned along the way. Visit our website to hear their stories and tag a founder who inspires you below. Get inspired, get practical, and know this: you’re not building alone. Learn more about how emerging CPG founders are driving growth in partnership with Instacart. #StartupCPG #CPGFounders #BuiltDifferent #EmergingBrands #CPGCommunity