This Cartier Cheich in white gold is the only one to ever exist, and it officially hits the auction block this September at #SothebysHongKong. Just five iterations of the Cheich have ever been made by the maison, with this fifth example commissioned in 2010 for renowned collector Giorgio Seragnoli. The Cartier Cheich was originally created as the prize for racers who conquered the Paris-Dakar, the world’s ultimate endurance automobile race. Today, it remains as one of the maison’s most elusive and near-mythical creations. Register to bid at the link in bio, and stay tuned for more highlights from our upcoming Important Watches live sale on 18–19 September. Luxury Week is presented by LuxuryGroup.Official.