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@SBJ
How important is unique merchandise to women's sports fans? In 2024, Sports Innovation Lab and Klarna estimated that it could represent $4B in annual revenue, but supply was not meeting demand. The tide is turning though. @RachelAxon takes a closer look: t.co/eA5647wdXD t.co/PiO2dqga4s
https://twitter.com/SBJ/status/2089804790104567947
Posted on Twitter/X ·

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