not every “FLOP” actually flopped. if you never decided what a piece of content was supposed to accomplish, how are you deciding whether it worked? attention. trust. connection. authority. conversion. they’re different jobs, and they shouldn’t all be measured the same way. POSTPRINT 3: EVERY POST HAS A JOB. decide what “working” means before you create it. your plan before you post. 🧡 #contentcreator #content #contenttips #contentideas #socialmediastrategist