Built in Illinois. Connected by more than a century of history. 🏗️🏈 @caterpillarinc is joining forces with @illiniathletics through a new multi-year sponsorship facilitated by Learfield. The partnership will introduce the first long-term on-field corporate logo in Gies Memorial Stadium history, with Caterpillar branding displayed on the 25-yard lines of Zuppke Field. It will also bring the brand closer to Fighting Illini fans through year-round in-venue, broadcast and digital activations. Tap the link in bio to learn more. #FightingIllini #Illini #CollegeFootball #CollegeAthletics #SportsMarketing #BrandPartnership