NFL season is upon us and this year, the season is your stage. Our NFL partner Marissa Solis (marissasolis10) and #72LA CCO Zach Hilder (misterzach) chatted with fastcompany about the strategy behind this year’s kickoff campaign, which puts players and fans at the center of one of football’s most iconic forms of self-expression: the celly. Thank you Grace Snelling for the feature! Link in stories!