Sparks has been named a Judges' Choice Award winner by EXHIBITOR Magazine for our work on servicenow Knowledge 2025. At Knowledge 2025, the brief wasn't to host a conference. It was to turn AI from something attendees had heard about into something tangible. Attendees didn't demo AI. Attendees built with it — more than 1,000 custom AI agents created live on the floor, inside a purpose-built AI Agent Hub that became the event's center of gravity. By The Numbers: ✅ 3 venues across Las Vegas. ✅ 4 distinct audience segments with tailored messaging. ✅ 12% attendance growth with 25,000+ attendees. ✅ 20% increase in customer meetings, contributing directly to multimillion-dollar deals. ✅ 550+ educational sessions. Thank you to the Sparkies behind this program and to exhibitor.group for recognizing the work. #ServiceNow #Know25 #ExperientialMarketing #EventProduction #AwardWinningExperiential