Swipe to enter the AREA M legacy. ➡️ #BMWMEXPERIENCE   Paint finish shown: M Sao Paulo Yellow. BMW M4 Competition Coupé with M xDrive. Mandatory information according to German law ‘Pkw-EnVKV’ based on WLTP: energy consumption combined: 10.3-10.2 l/100 km; CO₂ emissions combined: 233-231 g/km; CO₂ class(es): G. In 1977, BMW became the first car manufacturer to introduce a professional driver training program. Over the decades, AREA M established new benchmarks worldwide. In 2026, we reach another milestone by evolving driving experiences into a place for community, connection, and shared passion. Welcome to Area M - Your Ultimate BMW M Experience.