Comment "Watch" for the full episode 👇️⁠ ⁠ The Hundred’s next challenge isn’t getting people through the gates. It’s giving them a reason to come back for the same team.⁠ ⁠ Vik Banerjee, Managing Director of The Hundred, says the competition has succeeded in bringing new fans into cricket and creating a major summer event. ⁠ ⁠ But the next phase is harder: turning a great day out into genuine, long-term loyalty to teams like MI London, Sunrisers Leeds and Birmingham Phoenix.⁠ ⁠ That kind of fandom can’t be manufactured overnight. It has to be built over years.⁠ ⁠ #TheHundred #Cricket #BusinessOfSport