cocacolaeurope brought the energy of the Premier League to the CC Cup in London. The football event, which took place earlier this week, centered around a knock-out tournament featuring several fan teams. A penalty shootout challenge and other football-related activations were also dotted around the space for guests in attendance. Joining the crowds on the night was rapper Central Cee. Having soundtracked Coca-Cola's dedicated Premier League campaign, his song 'The Team' was played in a listening party-style moment, amping up excitement for the new season. Get the full recap on the event by visiting Hypebeast.com #TasteEverySecond In partnership with Coca-Cola