. VIEWPOINT - 7Days Packaging Redesign: Favorite Croissants in a Modern Visual Format and Delicious Execution worldbranddesign.com/portfolio/viewpoint . VIEWPOINT was tasked with a discreet packaging redesign, enhancing its appeal and visibility in retail spaces. It was important to maintain key elements of the brand's identity, including the logo and color differentiation of flavors. A key aspect of the design was to make the food zone as delicious and appetizing as possible. Particular attention needed to be paid to the "double" line, ensuring more pronounced visual differentiation of flavors. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety