. W Design Bureau wdesignbureau - Healza Bandage Packaging: A New Visual Language for Healthcare . Get Featured & Enter WBDS Awards: worldbranddesign.com . For a German medical company, we created Healza: a name, identity and packaging system designed to help people of all ages understand the range and choose the right format. The name is derived from the English verb “heal”. In the wordmark, the flexible “l” bends like the bandage itself, turning elasticity into a recognisable brand gesture. A concentric motif echoes a rolled bandage and gives each product format its own colour. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety