We ask more than ever from coaches. But are we giving them careers they can actually stay in? Coaching has become more professional, more demanding and more important to athlete development than ever before. Yet across ski racing, many talented coaches still face seasonal contracts, limited stability and a career path that can be incredibly difficult to sustain. We spend a lot of time talking about developing the next generation of athletes. Maybe it is time to talk just as seriously about how we develop, support and retain the coaches who will help them get there. 🎿👏 In our latest commentary, Katie Twible looks at why investing in coaches may be one of the most important investments our sport can make. Read the full story at the link in bio. 📸: Cam Powell #SkiRacing #SkiRacingMedia #AlpineSkiing #SkiCoaching