Anna Zesbaugh built Corpse Reviver (drinkcorpsereviver), an electrolyte beverage brand built on tension: bold enough to hold its own on a crowded shelf, and playful enough to hide the discipline underneath it.
With product in 2,000+ doors nationwide and freshly named to forbes 30 Under 30 list for Food & Drink (2026), Zesbaugh is currently mid-reformulation directly based on what her customers are asking for. We chatted about building a CPG brand from scratch, her recent ‘gut feeling’ move to NYC, and what it takes to earn shelf space, one relationship at a time.
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