This weekend, the streets of West London will be thronged with families, ravers, and historic sound systems for #NottingHillCarnival. Among them, a host of brand logos will appear at intervals, emblazoned across banners and freebies. It poses a perennial conundrum: what, if anything, makes a fitting Carnival collaboration? At the link in our bio, josephdbobowicz unpacks what brands are doing to empower the community and ultimately throw a good party.